SI - What are the biggest commercial threats to your businesses in terms of competition and is your reaction to this competition likely to be aggressive or reactive in nature? RD - No. Having sold businesses before, what is control cable this time we want to grow a long term business. We want to get the UK and Australia countries to a certain point before we open another front. Via web conferencing you can hold live interactive seminars, meetings, or other get togethers. Traditional media can be very expensive so we tend to piggyback on our partners spend for that which is why we have built marketing partnerships with banks and telecommunications carriers. We’re also worried about ensuring that broadband investment takes place which is why we are such advocates. SI - Who is your favourite New Zealand business mentors/leader/s and why? It’s really hard to find great product testers in New Zealand. RD - Getting talented people in New Zealand. For example we probably constrained most by Quality Assurance people. It can lead to emotional fits and prevent people from moving on from the pain of divorce. Our senior team are all passionate about technology and improving productivity so a lot of what I do is keep reinforcing the vision so we can align with that.

This was a useful lesson as we reconfigured the team to assist with implementation which has proved to be a better approach. RD - Yes. Our team is first class across the board. SI - Was the intention of yourself and the Xero board to build the company up as a brand with the express purpose of selling, along the lines of say 42 Below? On paying customers: How do Rod and the board of Xero reconcile the following? Rod clarifies and confirms that the previous numbers were not paying customers on the Xero website. There were a number of similar releases plus the annual report and audited accounts that clearly states that the customer numbers are "paying customers". MARKET RELEASE Xero exceeds 10,000 customer milestone 23 July 2009 In advance of the Xero Annual Meeting this afternoon Xero wishes to provide the market with a short update of the Company’s progress.

Xero has now exceeded 10,000 paying customers, which amounts to ten-fold growth since March 2008. Crossing this threshold two years after the IPO (read the 2007 Xero Prospectus for detail) is a significant milestone and positions Xero as one of the leading online accounting software providers in the world. Inside the display are two special layers that detect touch. Each clutch is actuated by pressurized hydraulic fluid that enters a piston inside the clutch. And the primary purpose of HDMI was to get over the limitations of components and S-Video interfaces. Most of the work in building a small-scale solar system is deciding the size of the components and the building of the supporting structure for the solar panel. The market is really just starting and with accelerators like iPads, Google's up comingChrome operating system we think that things are only just getting exciting. RD - We’re more scared of a well funded new SaaS competitor like us than the incumbents. I like working with Sam Morgan because he is so smart and really challenges me.

The social media side is working pretty well for us. The re-focus on implementation is working. In the UK, the sales efforts were re-configured to focus on Xero implementation by accountants and to encourage adoption among key individuals within practices. With a key International telecommunications Union (ITU) meeting set to begin later this year, satellite operators and their customers are in a race against time to put together compelling arguments to make sure C-band spectrum remains reserved for satellite services and is not lost to a powerful and well-financed competitor. Now all you need to do is to make the dream a reality. Most of them will need to promote and sell rapid - and that is how you’ll get your extraordinary deals on tax belongings. The patient will also be required to discontinue the use of all medications prior to the surgery. SI - You contribute to a blog on the Xero website and of course your business is web based, how important is the internet to the business to spread the Xero brand and business and will you start to use more traditional forms of media and or advertising as you grow? Reader Question - Will the American version of Xero be launched this year?