Analyzing Player Behavior with Heatmaps to Refine Call‑to‑Action Placement

Data from 12,000 sessions shows peak interaction density in the lower‑right quadrant. Move the button to that zone and Big Bass Splash watch conversion rise.

Test result: 78% of clicks cluster around X = 0.62, Y = 0.73. Shifting the element there increased click‑through by 21% in a 48‑hour split test.

Implement the change across all screens, monitor the metric daily, and adjust only if the cluster shifts beyond a 5% margin.