Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual interaction, and technique development. Lauren's focus on ROI and enthusiasm for discovering the critical details that transform projects from great to fantastic include establishing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for anticipating ROI before media financial investment.

One of the important things Martin appreciates most concerning his function is the chance to study and understand the nuances of both well-known and brand-new markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.