Fortress Surgeon Digital Marketing, a doctor digital marketing agency, announces an increased search engine optimization solution for plastic surgeons, concentrating on online exposure, patient engagement, and technique growth. Lauren's focus on ROI and passion for finding the essential details that transform campaigns from great to great include developing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection technique for forecasting ROI before media investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her profession as a firm account person for a range of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media method, media preparation, media buying and media implementation professionals that collaboratively ensure that campaign goals are achieved in order to maximize interactions and ROI. Lauren's occupation in electronic and media began in the 90's, equally as digital ended up being a viable advertising network.

While at Underscore, she invested three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.