Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, announces an increased search engine optimization solution for plastic surgeons, focusing on online presence, person interaction, and practice development. Lauren's focus on ROI and interest for discovering the essential details that change campaigns from excellent to great include creating a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her career as a company account individual for an array of pharma brands and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for exactly how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.