Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces a broadened SEO service for plastic surgeons, concentrating on on-line exposure, patient interaction, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & wellness brands through all lifecycle stages: beginning with scientific test recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and marketing sunsetting.

Among the important things Martin enjoys most about his duty is the possibility to study and understand the nuances of both new and established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.