Fortress Surgeon Digital Marketing - information from Pearltrees,, a specialist digital marketing agency, introduces a broadened SEO service for plastic surgeons, concentrating on online exposure, person interaction, and technique development. Lauren's focus on ROI and passion for locating the crucial details that transform campaigns from good to fantastic include creating a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing space, Tracey began her occupation as a firm account individual for a range of pharma brand names and later led the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.