Citadel, a doctor digital advertising agency, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's focus on ROI and enthusiasm for discovering the important information that transform campaigns from good to great include establishing a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her occupation as an agency account person for a range of pharma brand names and later led the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the design for how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.