Fortress Surgeon Digital Marketing, a surgeon digital advertising firm, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that transform projects from excellent to terrific include creating a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as an agency account person for a variety of pharma brands and later on spearheaded the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.