Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, individual engagement, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brands through all lifecycle stages: beginning with medical test employment projects, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and advertising and marketing sunsetting.

One of the important things Martin takes pleasure in most about his duty is the possibility to study and recognize the nuances of both well established and new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.