Citadel, a doctor electronic advertising company, introduces a broadened SEO service for plastic surgeons, concentrating on online visibility, individual interaction, and practice development. Lauren's concentrate on ROI and passion for finding the crucial details that change campaigns from excellent to wonderful include developing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for anticipating ROI before media investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brands and later on pioneered the advertising effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.