Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals a broadened SEO service for plastic surgeons, concentrating on online presence, individual involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the essential details that transform projects from great to fantastic consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her job as an agency account individual for an array of pharma brands and later pioneered the advertising effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.