Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line presence, patient interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform campaigns from excellent to great include establishing a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI before media investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her job as an agency account individual for a variety of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

He leads a group of media technique, media planning, media buying and media execution specialists that collaboratively make certain that campaign objectives are accomplished in order to make the most of engagements and ROI. Lauren's occupation in electronic and media began in the 90's, just as electronic came to be a feasible marketing network.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.