Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, introduces an expanded search engine optimization service for plastic surgeons, focusing on on-line visibility, client interaction, and practice development. Lauren's concentrate on ROI and passion for finding the essential information that change projects from excellent to fantastic consist of developing a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast strategy for anticipating ROI before media financial investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her career as a firm account individual for a selection of pharma brands and later on headed the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare room.

He leads a group of media strategy, media planning, media buying and media execution professionals that collaboratively ensure that project goals are achieved in order to make best use of engagements and ROI. Lauren's career in electronic and media started in the 90's, just as electronic ended up being a sensible advertising network.

While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.