Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, announces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, person interaction, and technique development. Lauren's concentrate on ROI and passion for finding the essential details that change projects from excellent to fantastic include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her career as a firm account person for a range of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind site in the glasses and eyecare area.

He leads a team of media approach, media preparation, media buying and media implementation experts who collaboratively ensure that campaign goals are achieved in order to make the most of roi and involvements. Lauren's profession in electronic and media began in the 90's, just as electronic ended up being a viable advertising channel.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.