Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, introduces an increased SEO solution for plastic surgeons, concentrating on on-line visibility, individual engagement, and method growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brand names via all lifecycle stages: starting from scientific trial employment campaigns, with the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising sunsetting.

Among the things Martin delights in most concerning his role is the possibility to research study and comprehend the subtleties of both well established and new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the model for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.