Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual involvement, and method growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands with all lifecycle phases: beginning with clinical test recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiration and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her occupation as a firm account individual for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.