Citadel, a doctor electronic advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, concentrating on online presence, patient engagement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the marketing of wellness & wellness brands via all lifecycle stages: starting from professional trial employment campaigns, with the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and advertising and marketing sunsetting.

One of things Martin enjoys most concerning his duty is the possibility to research study and comprehend the nuances of both well established and brand-new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.