Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, individual involvement, and technique growth. Lauren's focus on ROI and interest for finding the vital details that transform projects from excellent to fantastic consist of creating a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate strategy for forecasting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her occupation as a firm account individual for a selection of pharma brand names and later led the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.