Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, introduces an expanded search engine optimization service for plastic surgeons, focusing on online presence, patient involvement, and method development. Lauren's concentrate on ROI and passion for finding the critical details that transform campaigns from good to excellent include creating a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for anticipating ROI before media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her profession as a firm account person for an array of pharma brand names and later pioneered the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for exactly how media and advertising agencies should, and will, develop in the future.

Steph has over twenty years of pharma & life sciences firm experience, with most of her job focused on introducing brand-new items in brand-new and existing classifications varying from diabetes to rare condition. Submit a review to help others find recommended advertising and marketing companies.