Citadel, a doctor Fortress Surgeon Digital Marketing advertising company, introduces a broadened search engine optimization service for plastic surgeons, focusing on online presence, person involvement, and practice growth. Lauren's focus on ROI and interest for locating the essential information that transform campaigns from good to terrific consist of establishing a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her occupation as a firm account person for a selection of pharma brand names and later headed the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.