Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, announces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, client engagement, and technique development. Lauren's focus on ROI and passion for discovering the crucial information that change projects from great to terrific consist of establishing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her job as a company account person for a range of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.