Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, individual involvement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brands through all lifecycle phases: starting from clinical trial employment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and marketing sunsetting.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her occupation as an agency account individual for a selection of pharma brands and later on headed the advertising and marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.