Citadel, a specialist Fortress Surgeon Digital Marketing marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, person involvement, and method development. Lauren's concentrate on ROI and enthusiasm for locating the important information that transform campaigns from great to great consist of creating a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI prior to media financial investment.

One of the important things Martin appreciates most concerning his role is the opportunity to research study and recognize the nuances of both new and recognized markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.