Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and method development. Lauren's focus on ROI and enthusiasm for locating the critical details that transform campaigns from excellent to wonderful include creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her job as an agency account individual for an array of pharma brands and later on headed the marketing effort to launch a first-of-its kind website in the glasses and eyecare room.

He leads a team of media approach, media planning, media buying and media implementation specialists that collaboratively make sure that campaign goals are accomplished in order to optimize roi and interactions. Lauren's profession in electronic and media started in the 90's, just as digital became a viable advertising and marketing channel.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.