Citadel, a doctor electronic advertising and marketing agency, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online visibility, patient engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the important details that transform projects from excellent to wonderful include developing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI before media investment.

Among the things Martin appreciates most regarding his function is the opportunity to study and recognize the nuances of both established and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media buying and media implementation specialists that collaboratively ensure that campaign goals are achieved in order to maximize roi and involvements. Lauren's job in digital and media began in the 90's, just as Fortress Surgeon Digital Marketing ended up being a practical advertising and marketing network.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.