Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, reveals a broadened search engine optimization service for plastic surgeons, focusing on online visibility, individual interaction, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health & wellness brand names through all lifecycle phases: beginning with professional trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing space, Tracey started her career as a company account individual for a range of pharma brand names and later on pioneered the advertising effort to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.