Fortress Surgeon Digital Marketing, a doctor digital advertising company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient interaction, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names through all lifecycle stages: starting from professional trial employment projects, via the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her career as an agency account individual for a selection of pharma brands and later pioneered the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.