Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient engagement, and technique development. In her previous role as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names through all lifecycle phases: starting from scientific trial recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her profession as a company account person for a variety of pharma brands and later on led the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.