Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, announces an expanded SEO solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the important details that transform projects from excellent to fantastic include establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast method for predicting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising area, Tracey started her profession as a firm account individual for a selection of pharma brands and later on pioneered the advertising and marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the design for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.