Fortress Surgeon Digital Marketing, a specialist electronic advertising company, reveals an increased search engine optimization service for plastic surgeons, focusing on on-line presence, person interaction, and practice development. Lauren's focus on ROI and passion for finding the vital details that transform projects from great to wonderful include creating a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for forecasting ROI before media financial investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her job as a firm account person for an array of pharma brand names and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare space.

He leads a team of media approach, media preparation, media buying and media execution professionals who collaboratively ensure that project goals are attained in order to make the most of involvements and ROI. Lauren's career in electronic and media began in the 90's, equally as electronic ended up being a sensible advertising and marketing channel.

While at Underscore, she invested three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.