Citadel, a doctor electronic advertising and Fortress Surgeon Digital Marketing company, announces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, client interaction, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of health and wellness & health brands through all lifecycle stages: starting from medical test employment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiry and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey started her occupation as a firm account person for an array of pharma brands and later spearheaded the advertising initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the version for just how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.