Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising company, announces a broadened SEO service for cosmetic surgeons, focusing on online visibility, patient engagement, and technique development. Lauren's focus on ROI and passion for locating the critical details that change campaigns from great to great consist of creating a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as an agency account individual for a selection of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.