Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online visibility, person engagement, and practice growth. Lauren's focus on ROI and enthusiasm for locating the important information that transform projects from great to wonderful consist of developing a grand range multivariate test structure making use of fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as a firm account person for a range of pharma brands and later headed the advertising and marketing effort to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.