Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces a broadened search engine optimization solution for plastic surgeons, focusing on online presence, person engagement, and technique growth. Lauren's focus on ROI and interest for locating the crucial information that transform campaigns from great to terrific include creating a grand scale multivariate examination framework using fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast strategy for anticipating ROI before media investment.

Among things Martin takes pleasure in most concerning his function is the opportunity to study and understand the nuances of both recognized and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media method, media planning, media purchasing and media execution specialists that collaboratively guarantee that project goals are achieved in order to maximize roi and interactions. Lauren's job in electronic and media started in the 90's, equally as electronic ended up being a viable marketing channel.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.