Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, person involvement, and practice development. Lauren's focus on ROI and interest for discovering the vital information that transform campaigns from great to fantastic include developing a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her profession as an agency account individual for an array of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind site in the glasses and eyecare space.

He leads a team of media technique, media preparation, media acquiring and media implementation specialists who collaboratively make sure that campaign goals are achieved in order to maximize roi and involvements. Lauren's career in digital and media started in the 90's, just as digital ended up being a viable advertising network.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.