Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, announces a broadened SEO solution for plastic surgeons, concentrating on online presence, individual interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that transform projects from great to wonderful consist of establishing a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI prior to media investment.

A 25-year expert in the health care marketing and advertising space, Tracey began her job as a firm account person for an array of pharma brands and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.