Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, reveals an increased SEO solution for cosmetic surgeons, concentrating on online exposure, individual involvement, and practice development. Lauren's focus on ROI and passion for locating the vital details that change projects from great to great consist of establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her profession as an agency account individual for a variety of pharma brand names and later spearheaded the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media approach, media preparation, media buying and media execution professionals that collaboratively make sure that project goals are achieved in order to make the most of engagements and ROI. Lauren's career in digital and media started in the 90's, equally as digital ended up being a feasible marketing channel.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.