fortress Surgeon digital marketing, a surgeon electronic marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, person interaction, and practice development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & health brand names via all lifecycle phases: beginning with clinical test recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey started her career as an agency account individual for a range of pharma brands and later headed the marketing effort to release a first-of-its kind site in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.