Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client involvement, and method development. Lauren's concentrate on ROI and passion for discovering the critical details that change projects from excellent to great include developing a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for predicting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her career as an agency account individual for a range of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the design for just how media and marketing companies should, and will, advance in the future.

Steph has over 20 years of pharma & life sciences agency experience, with most of her profession focused on launching new items in brand-new and existing categories ranging from diabetes to rare illness. Submit a testimonial to help others locate recommended advertising firms.