Citadel, a cosmetic fortress Surgeon Digital marketing digital advertising firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on online exposure, individual involvement, and technique development. Lauren's focus on ROI and passion for finding the critical information that change campaigns from great to fantastic include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate method for forecasting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey started her job as a firm account individual for a selection of pharma brands and later on led the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.