Fortress Surgeon Digital Marketing (additional resources), a doctor digital advertising and marketing company, reveals an increased search engine optimization solution for plastic surgeons, concentrating on online presence, individual involvement, and practice development. Lauren's focus on ROI and passion for finding the essential details that change projects from great to wonderful consist of creating a grand range multivariate examination structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate method for forecasting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brand names and later pioneered the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.