Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line presence, person involvement, and practice growth. Lauren's concentrate on ROI and interest for locating the important information that change projects from excellent to wonderful consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising room, Tracey started her job as a firm account person for a range of pharma brands and later on headed the advertising effort to release a first-of-its kind site in the eyewear and eyecare space.

He leads a group of media method, media preparation, media acquiring and media implementation professionals that collaboratively make certain that campaign goals are accomplished in order to optimize roi and engagements. Lauren's job in digital and media began in the 90's, just as electronic came to be a viable advertising channel.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.