Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on online visibility, client interaction, and technique development. In her previous duty as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names through all lifecycle stages: starting from medical test recruitment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the healthcare marketing and advertising room, Tracey began her occupation as an agency account individual for a selection of pharma brand names and later on pioneered the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.