Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on online visibility, individual engagement, and technique growth. Lauren's focus on ROI and interest for locating the important details that change projects from great to terrific include creating a grand scale multivariate test structure using fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI prior to media investment.

Among things Martin appreciates most regarding his function is the opportunity to study and recognize the subtleties of both new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.