Citadel, a doctor digital advertising and marketing firm, announces a broadened search engine optimization service for plastic surgeons, concentrating on online visibility, person involvement, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brand names with all lifecycle stages: starting from clinical trial employment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as an agency account individual for a variety of pharma brand names and later led the advertising effort to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from fortress surgeon Digital Marketing media to retail acquisition.