Citadel, a specialist digital marketing firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and interest for locating the vital details that change projects from excellent to terrific include establishing a grand range multivariate test framework using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for forecasting ROI before media financial investment.

One of the important things Martin delights in most regarding his role is the chance to research and understand the nuances of both established and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the model for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.