Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces a broadened SEO solution for plastic surgeons, focusing on on-line presence, individual interaction, and technique growth. Lauren's focus on ROI and interest for finding the important information that transform projects from good to wonderful include establishing a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for forecasting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her job as a company account individual for a range of pharma brand names and later on headed the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.