Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, announces a broadened SEO service for cosmetic surgeons, focusing on on-line presence, individual involvement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & wellness brands via all lifecycle stages: beginning with scientific trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing phase, ending with license expiry and marketing sunsetting.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as a company account individual for an array of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.