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One of the important things Martin delights in most about his role is the opportunity to study and recognize the nuances of both brand-new and well-known markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

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While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.